What's the Big Idea

· Have you ever wondered what was the "spark" that was behind some of the most successful businesses? · Read about Mac's own successes as well as 12 other well known entrepreneurs including Howard Shultz (Starbucks), Jeff Bezos (Amazon.com), Sara Blakely (Spanx) and more... · Use this book for you and your team to think of new and exciting ways to make your company the next "Big Idea." · You will love reading these entrepreneurs' personal stories and Mac concludes the book with 10 tips for you to follow for success-a great exercise to do on your own or as a team. Ideas are powerful and one...just one, can change your business and your life. If you don't believe me, just pick up the phone and call Steve Jobs, Howard Shultz or Bill Gates. (Oops...I just remembered, they might be pretty busy.) Here's the question and also the inspiration for this book... How do big ideas happen? Is there a process or a formula? Or do big ideas just "bubble up" when minds are curious and open to change? As a lifetime entrepreneur, the "big idea question" has always fascinated me. Although every story is different, sometimes just reading how it happened can "spark" your imagination into action. Sometimes just learning about an individual who was willing to take the risk to follow his or her dream and fight through adversity to keep it alive, might be just the "push" you need. However, this collection of "Big Idea Stories" was not only written with the entrepreneur in mind, it was also written to inspire innovation within existing companies. Far too often, companies "roll on" with the status quo, only to wake up one day to find...competition has passed them by. Whether your ambition is to start your own company or you want to apply "Big Idea" thinking to your existing company - I know this book will help spark many new ideas to make your story the next Big Idea!