Troika

Naming this typeface Troika, the Russian word meaning "group of three", seemed apt because the starting point in this design process was a three sided letter 'O'. This triangular type styling became a template guide for the rest of the character set. Troika is a highly distinctive, ultra modern typeface with idiosyncratic letterforms that make for striking headlines, particularly at large display sizes. Challenging, futuristic and experimental, always unique, and with caps as characterful as the lower case. Troika being derived from the French 'Triangle' and the Latin 'Triangulus' it seemed only fitting to design three weights: Light, Medium & Bold.