The Sea We Swim In: How Stories Work in a Data-Driven World

The Sea We Swim In: How Stories Work in a Data-Driven World By Rose, Frank Published by W. W. Norton & Company Publication Date: 2021-07-30 Subject: Business & Management, Business & Economics Marketing General, Business & Economics, Marketing, General, Business & Economics Sales & Selling General, Sales & Selling, Business & Economics Strategic Planning, Strategic Planning, Business & Economics E-Commerce Digital Marketing, E-Commerce, Digital Marketing, Business And Management, Information Technology - Social Aspects, Storytelling - Social Aspects, Audiences - Psychology, Branding Marketing - Social Aspects, Marketing - Social Aspects, Anf: Business And Management, Business & Economics E-Commerce Digital Marketing, Business & Economics Marketing General, Business & Economics Sales & Selling General, Business & Economics Strategic Planning, Business & Economics E-Commerce - Digital Marketing, Business & Economics Marketing - General, Business & Economics Sales & Selling - General, Business & Economics Strategic Planning, Social Science General, Business & Management, Business And Management Subject Keywords: storytelling; business; marketing; sales; story; digital age; customers; advertising; communication; branding; brands; narrative; experience; strategic; cognitive psychology; neuroscience; fans Genre: Business & Management, Business & Economics, Marketing, General, Business & Economics, Sales & Selling, General, Business & Economics, Strategic Planning, Business & Economics, E-Commerce, Digital Marketing, Business And Management Target Audience: A Read for the Modern Generation