The Lean Startup

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.
Kategori:
Business & Economics
Tahun:
2011
Penerbit:
Crown Business
Bahasa:
english
ISBN 10:
0307887898
ISBN 13:
9780307887894
Spesifikasi :
Jilid : Spiral
Laminasi : Doff
Bahan kertas : Book Paper Premium
Non Ori