The HERO Effect - Revised Edition

HEROES ARE EXTRAORDINARY PEOPLE WHO CHOOSE NOT TO BE ORDINARY! The world needs people who lead, love, and serve at a higher level. People who help us dream big dreams, achieve great things, and leave us better than they found us. People who exceed expectations and defy comparison. Those who make even the harshest critics stop in their tracks and admire the work. The Hero Effect™ is a personal revelation that also holds profound implications for business. The Hero Effect is an insightful narrative that challenges conventional thinking and reveals a brand-new paradigm in the world of everyday heroes.