The Food Industry Wars: Marketing Triumphs and Blunders

The Food Industry Wars: Marketing Triumphs and Blunders
Bloomsbury
sku: 20038903
4,696.00 грн.
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   Description
An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another. The authors examine 10 institutional formats in the American food marketing and distribution structure.
   Technical Details
author: Едвард М. Маззе
pages: 280
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