Testing Business Ideas (MT)
Description
Tugas utama Anda sebagai seorang inovator, entrepreneur, atau pimpinan di korporasi adalah menguji coba ide bisnis Anda untuk mengurangi risiko kegagalan. Rata-rata tujuh dari sepuluh produk baru tidak sesuai dengan ekspektasi awalnya. Testing Business Ideas ini ditujukan untuk mengubah keadaan tersebut. Berakar dari tradisi yang ada pada buku bergelar global bestseller berjudul Business Model Generation, pedoman praktis ini berisi referensi teknik-teknik untuk menguji ide-ide bisnis baru secara cepat dan langsung.
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