THE SOCIAL INNOVATORS PLAYBOOK: a process to develop great products and services: A Company's Guide to Creating Innovation from the Bottom Up

The Social Innovator’s Playbook: A Company’s Guide to Creating Innovation from the Bottom Up is based upon the knowledge gained through working with hundreds of social innovators both within and external to for profit and not for profit organizations. The Social Innovator's Playbook is a recipe for Social Innovators to dream and develop their social sector idea leading to successful launches. The key to the recipe for launching a social innovation is teaching social sector innovators “how” to think and not "what" to think. Most importantly it is about tapping into individual passions and motivations and create the opportunity to test and develop them into valued products and services.