Strategic Technology Management
sku: COM9780070051379NEW
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Description
Presents guidelines by which a company can gain a competitive advantage by accurately forecasting, planning, and implementing new technology. Focusing on rapid changes in core technologies, discusses a range of topics that include formulating technology strategy, the role of standards, technical product management, and marketing new technological products and services. Cites several historical examples to show how the principles can be applied. Annotation copyright Book News, Inc. Portland, Or.
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