Storytizing: What's Next After Advertising

Storytizing: What's Next After Advertising
sku: COM9780692598146NEW
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$12.97
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   Description
Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story.
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