So What Who Cares Why You The Inventor's Commercialization Toolkit - Turn Your Good Idea Into a G

Now, this field-tested approach to commercializing innovation is available as a 150-page, roll-up-your-sleeves workbook. Designed for organizations and individuals who are assessing the business opportunity and creating commercialization plans for scientific and technical ideas, it walks you through the process of communicating innovation in a compelling way to investors and other business audiences. The book provides readers with the complete So what? who cares? why you?® process in step-by-step form. It includes: * Examples and case studies taken from real-world science and technology commercialization success stories * Tools and worksheets to help readers complete each step of the process of evaluating a technology or commercializing a new product * Special access to the online ToolShed, packed with valuable additional tools, examples, links, and explanations from Wendy Kennedy.