Reinventing Corporate Growth

Corporations are undergoing a radical transformation as managers seek new ways to grow. Courageous CEOs challenge their organizations to break down the walls and invite the outside world in. Visionary managers see the entire world as their new product development organization and gather the finest resources from around the globe to create products. These men and women are changing more than their organizations. They are changing the nature of business itself. Most management books are designed to help managers think differently. This book is designed to help managers act differently. We will follow executives as they redefine their firms in search of a better way to grow. We will help employees break out of the cubicles of their minds and embrace external products and technologies. We will watch product development teams win marketplace battles by integrating their skills with the talents of others. This book breaks through the 50,000-foot fluff of buzzwords such as win-win and leverage and takes you into the trenches. We will follow managers as they gather in groups of twos and threes ... and tens, to lead their employees in this new growth model. This is more than a book on corporate growth. It is an open letter to management, a challenge to rethink the boundaries of the firm and view the entire business world as a single resource base. Many will find this book provocative. Some will find it disturbing. The value of these words will be judged by their impact on the only two measures that count, improving the firm's ability to maximize its presence in market space and increasing the bottom line.