Profitbrand: How to Increase the Profitability, Accountability and...
Описание
""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share."" -- Philip Kotler, Kellogg School of Management
Характеристики
| author: | Edward De Bono |
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