Principles & Practice of Marketing, Paperback Book, By: David Jobber, Fiona Ellis-Chadwick
david jobber fiona ellis chadwick
sku: 518596
$47.66
Shipping from: United Arab Emirates
Description
Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark for achievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwick to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macro environmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed in each chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW
Price history chart & currency exchange rate
Customers also viewed
42%
$25.98
The Magic of Thinking Big Book By David J. Schwartz Motivational Self Help Book English Reading Book Gifts Paperback
aliexpress.com25%
$29.65
The Light of Marketing: My Internet Operation Methodology and Confession Textbook of Business Practice in the Internet Age
aliexpress.com22%
$25.75
The Ultimate Life Coaching Handbook: A Comprehensive Guide to the Methodology, Principles, and Practice of Life Coaching (Paperback or Softback)
abebooks.com19%
$20.99
Coaching for Performance: The Principles and Practice of Coaching and Leadership (Paperback or Softback)
abebooks.com13%
$29.65
The Light of Marketing: My Internet Operation Methodology and Confession Textbook of Business Practice in the Internet Age
aliexpress.com4%
$24.37
Giants, Kings, and Psalms: The Chronological Biblical Biography of Israel's King David Integrated with the Psalms and Proverbs (Paperback or Softback)
abebooks.com2%
$21.65
Correcting Zen: Reforming Buddhist Practice According to Lost Buddhist Principles (Paperback or Softback)
abebooks.com1%
$33.19
Lip-Reading: Principles and Practice: A Hand-Book for Teachers and for Self Instruction
abebooks.com1%
$24.37
Natural Crystal Statue Of David Crafts Healing Department Energy Stone Home Decoration Fashion Art Decoration Gift 1pcs
aliexpress.com1%
$41.56
zq Fitness Ball Hands of the Elderly Massage Practice Plate Handshake Department Play Sports Hand Grip Ball
aliexpress.com1%
$25.10
Professor David Hewlis Head Sculpt 1/6 Unpainted Scale Head 1/12 Head Sculpt 1/18 12 Inch Diy Practice Drawing Action 1095
aliexpress.com1%
$94.30
Vehicle Rescue and Extrication: Principles and Practice: Principles and Practice
abebooks.com1%
$17.36
5 Full-Length SBAC Grade 7 Math Practice Tests: The Practice You Need to Ace the SBAC Math Test (Paperback or Softback)
abebooks.com1%
$21.81
1Pcs Classic Busts Statue Greek Mythology Figurine Bubble David Portrait Sculpture Resin Practice Craft Sculpture
aliexpress.com1%
$37.69
MTEL History/Social Science 73 Prep: MTEL Study Guide and Practice Test Questions (Paperback or Softback)
abebooks.com1%
$12.66
WYHHCJ New Women Summer Bandage Dresses Sexy V Neck Sleeveless Black Lace Plus Size S-XXL Hollow Out Mini Party Dress 2017
aliexpress.com1%
$0.16
Наклейка на клавиатуру для ноутбука, настольного ПК, русский, французский, английский, арабский, испанский, португальский, иврит
aliexpress.ru