Managing Customer Value: One Step At A Time
Description
Managing Customer Value: One Step At A Time By Soman, Dilip Published by World Scientific Publishing Company Publication Date: 2022-06-20 Subject: Business & Economics Customer Relations, Business & Economics International Marketing, Business & Economics Marketing General, Business & Economics Customer Relations, Business & Economics International - Marketing, Business & Economics Marketing - General, Sales & Marketing Management, Sales And Marketing Management, Sales & Marketing Management, Business & Economics International Marketing, Business & Economics, International, Marketing, Business & Economics Marketing General, General, Business & Economics Customer Relations, Customer Relations, Sales And Marketing Management, Anf: Business And Management Subject Keywords: Marketing; Marketing Framework; Marketing Value; Behavioural Economics; Customer Behaviour; Customer Value; Value Ladder; Organization Value Genre: Sales & Marketing Management, Business & Economics, International, Marketing, Business & Economics, Marketing, General, Business & Economics, Customer Relations, Sales And Marketing Management Target Audience: Tertiary education
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