Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know

Making Mediation Your Day Job is the definitive guide for any mediator operating or even considering a private practice. Tammy Lenski, Ed.D. demonstrates how proven marketing techniques can help you create a mediation practice with minimum stress and maximum success. Lenski is a full-time mediator who has maintained a thriving practice for more than a decade. She explains in careful detail how common mediation concepts-including interests, framing, and dialogue-building- can be applied not just at the mediation table but also in marketing and promoting yourself successfully in a fascinating and growing field. In this in-depth and thoughtful guide, Lenski delivers all the steps necessary to build and market a successful private practice in mediation, such as how to: Choose a market that speaks to your passion Uncover and meet your market's greatest needs and interests Build dialogue with potential clients Leverage the Internet to expand your networking opportunities Lenski's time-tested principles and encouragement will help mediators embrace marketing with renewed energy, rather than trepidation. It proves that mediators can use their own knowledge of mediation process and principles to market their services in an ethical, effective manner.