MADE IT

This book profiles a selection of the best and most popular designers that are leading the creative industry today. Essentially, those who have "made it". The aim of this title is to present the very best and latest commercial designs alongside each designer or studio's self-motivated works to better understand what elements and ideas from a designer's personal concepts are suitable to use in mainstream design work. The book focuses mainly on graphic design but will also introduce some of the best practitioners in other fields such as photography, animation, motion design, illustration and web design. It also introduces some new talents who are currently rising up the ranks, giving the reader a glimpse of what is to come.