Jordan Kids Click Gum Protector Light Blue Soft Toothbrush

The jordan click gum protector is a patented revolutionary technology in oral care. This soft toothbrush helps prevent brushing damage to teeth enamel and gums. As many as three out of four people brush too hard. To combat that problem when you brush too hard the toothbrush will bend and give way with a noticeable "click". The mechanism sits in a joint in the handle and will be felt as a click under your thumb when you brush too hard. When that happens, you will automatically ease the pressure and treat your teeth more gently. In addition, the brush head has ultra thin tapered bristles which ensure efficient and gentle cleaning of the teeth, along the gum line and reach further between the teeth than standard bristles.jordan is a 175 years old premium brand of oral care and dental hygiene from norway. With award winning designs, innovations and patents to its name, the company has been in the forefront of innovations. Today jordan is one of the world?s most exciting personal care and cleaning brands in the world with it's wide range of consumer centric products in dental hygiene and oral care.