Introduction to Management: Analysis & Strategies Alison Course GLOBAL - Parchment Certificate

This course is an introduction to management analysis and strategies. The course Introduction to Management: Analysis & Strategies will introduce you to principles of management that show you how to plan, organize, lead, and control your business or organisation. The course begins by introducing you to the different tools which can be used when analyzing a management strategy, as well methods of internal analysis. Next, the course reviews analytical methods that can be used by management, focusing on external, network, and social needs analyses. You will be introduced to the PESTEL methodology, and you will learn about the difference between upstream and downstream markets, as well as the meaning of industry, and the top three ethical concerns of social network analysis. The course then introduces you to the meaning of strategy and strategic management. You will learn about different kinds of strategy such as differentiation, focus strategy, or customer intimacy strategy. You will also be introduced to management by objectives (or MBO). You will learn about different internal factors to consider when creating a management strategy, particularly how to use the balanced scorecard to group goals, objectives, and metrics in different areas of an organization such as finances. The course also reviews organizational control, corrective action, and operational controls within management. This free online course will be of great interest to professionals working in the business management and who would like to learn more about the application of analytical and strategic methods in management. It will also be of interest to business owners seeking to improve the management of their operations, or even someone who is simply interested in the theories and tactics of management.