Infinite Vision

Key features the awe-inspiring story of dr v and how he revolutionized eye care and surgery in india and all over the world works both as a business book, talking of the business model that makes aravind work, as well as a great human interest story of surviving and thriving against all odds has a great potential for sale in the corporate sector, the social sector, among nonprofit ngos, as well as the lay readership about the book: infinite vision: how aravind became the worlds: greatest business case for compassion in 1976, fifty-eight-year-old dr govindappa venkataswamy (or dr v as he is better known) founded aravind ? an eye clinic run out of a rented home, with no money, business plan or safety net all that the hospital had were eleven beds, a visionary doctor and a seemingly impossible mission: to eliminate curable blindness today, aravind eye care system is the largest and most productive blindness-prevention organization in the world it has performed over four million surgeries and treated over thirty-two million patients in india, which has more than twelve million visually handicapped persons, and where the majority live at bare subsistence level, aravind has made eye-restoring surgery affordable and accessible by treating a third of its patients free of cost and it has become the global benchmark in eye care, offering a comprehensive range of services, with a marketing strategy that targets those least able to pay so much so that a case study on aravind is mandatory reading for every mba student at the harvard business school infinite vision tells this extraordinary story the authors go beyond the facts and figures to delve deep into the ethos that drives the organization and the man who founded it in the process, they come up with a book that is as much a study of the business model behind aravind as it is an inspiring human interest story that will appeal to readers across the spectrum ? from management students to people in the social and cor