IDO Spectrum Brand Style Guidelines

Using our 10 years of experience in delivering brand identities to clients across the globe, we've decided to share our expertise through our new brand style guide template for InDesign. Now available for download, this template is aimed to help graphic designers, creative directors, and company owners craft comprehensive and professional guidelines for their brands. This brand style guide was created following the latest trends in graphic design and will be a perfect choice for most branding projects and companies across diverse industries from technology corporations to local furniture manufacturers. The 65-page document delivers detailed instructions on applying every element of your brand across all forms of branded communications. It addresses your brand's tone of voice, logotypes, colors, typography, iconography, and imagery, establishing clear, easy-to-follow guidelines to uphold a consistently attractive and coherent brand identity. Increase the value of what you do Often, designers overlook the importance of presentation in their workflow, yet it plays a pivotal role in shaping the client's perception of the project. Remember, clients might not fully comprehend the intricacies of your design, but they gauge the quality of your service by how well you present your work. Each aspect of your delivery, from presentation to assets, is paramount, so it's imprudent to neglect them. Our goal was to give you a style guide comparable in quality to those employed by the world's leading design studios, a resource previously unavailable for download. This document aims to elevate the professionalism of your work presentations and potentially pave the way to opportunities commanding higher remuneration. Fully customizable Crafted with your needs in mind, this style guide template is presented in the INDD format, which means every element, from layout to paragraph style, can be tailored to suit your unique needs. Whether you need to tweak the typography or overhaul the layout, our guide allows you to modify effortlessly, ensuring that your brand representation is as unique as your vision. What's inside? Create a document that gives people who work on your brand clear visual guidelines. When everyone's on the same page, it results in consistent design across multiple touchpoints. 1. Fully customizable content from fonts to colors 2. Adobe InDesign Template 3. Modern Landscape Layout 4. 1920 x 1080px is perfect for sending to a client or presenting online. 5. Compatible with all Adobe Indesign CC and possibly works with CS6, CS5 & CS4 6. Includes .IDML file 7. Features a 12-column grid 8. Title & Paragraph styles 9. Easy to modify fonts and color palettes 10. Easy guide scripts 11. Layered document 12. Links included in the package 13. Original PDF 14. Typography included in the package Content 1. Introduction 2. Tone of voice 3. Logotypes 4. Typography 5. Color 6. Iconography 7. Imagery 8. Contact