How to Start and Run a Successful Subscription Box Company

Ready to quit your day job and make a living doing what you love? It's time to take your subscription box idea from concept to reality! From formalizing your idea and approaching potential vendors, to pricing the boxes, managing fulfillment, and financing your first year, this insight-packed book features exclusive advice and ideas from successful subscription box company entrepreneurs. “I found it very comprehensive!” — Kelly Hanson, owner of Kelly Kits “Lots of great tidbits in here. It was a good reality check for me to read this.” — Nichole Smaglick, owner of Cooper & Kid What you’ll learn: How to Market a Subscription Box Business Make sure you’re reaching the right target market by providing a unique value in the marketplace. Find bloggers and influencers and get coverage in national media. How to Price a Subscription Box Learn how to conduct an accurate market analysis for your subscription box model. Determine what to charge for your subscription box and what the potential market size is so you can make revenue projections. Approaching and Working with Vendors Find the right vendors to work with and get tips on best practices for approaching vendors and negotiating deals. Learn how far in advance you’ll need to plan vendors and products each month. The One Small Thing That Means Disaster for Your Business Subscription commerce isn’t new, but subscription boxes are a relatively novel idea. Why do so many of them fail? Because they don’t understand the one secret of subscription commerce that will make or break a subscription box business.