Giovanni 2Chic Brazilian Keratin & Argan Oil Ultra for Damaged Hair, 118ml

Giovanni Eco Chic Frizz Be Gone Conditioner helps improve hair elasticity silkens tresses and defines style. Giovanni was the first full range salon inspired hair care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with the father of hair colour Al Lapin.