Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy By Barden, Phil Published by WILEY Publication Date: 2022-09-29 Subject: Business & Economics Advertising & Promotion, Business & Economics Consumer Behavior, Business & Economics Marketing General, Business & Economics Sales & Selling General, Business & Economics Advertising & Promotion, Business & Economics Consumer Behavior - General, Business & Economics Marketing - Research, Business & Economics Sales & Selling - General, Business & Management, Sales & Marketing, Sales And Marketing, Hc Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft, Unternehmen, Business & Economics Sales & Selling General, Business & Economics, Sales & Selling, General, Business & Economics Advertising & Promotion, Advertising & Promotion, Business & Economics Consumer Behavior, Consumer Behavior, Business & Management, Hc Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft, Unternehmen, Hc, Sachbücher, Politik, Gesellschaft, Wirtschaft, Betriebswirtschaft, Unternehmen, Marketing & Sales, Advertising, Decision Science In Marketing; Neuroscience In Marketing; Behavioral Marketing; Scientific Marketing; Decision Science In Advertising; Neuroscience In Advertising; Purchase Behavior; Buying Behavior; Buying Decisions; Purchase Decisions, Business And Management Subject Keywords: Decision science in marketing; neuroscience in marketing; behavioral marketing; scientific marketing; decision science in advertising; neuroscience in advertising; purchase behavior; buying behavior; buying decisions; purchase decisions Genre: Business & Economics, Sales & Selling, General, Business & Economics, Advertising & Promotion, Business & Economics, Consumer Behavior, Business & Management, Hc, Sachbücher, Politik, Gesellschaft, Wirtschaft, Betriebswirtschaft, Unternehmen Target Audience: Professional and scholarly