Christmas Displays and Promotions

"At Christmas play and make good cheer, For Christmas comes but once a year."It's been almost 500 years since a gentleman named Thomas Tusser put these words to paper in his 1557 essay, "A Hundred Good Points of Husbandry."Tusser would have made a very good retailer - keenly attuned to the significance and paramount importance of this pivotal selling season.Albeit the merchandising for Christmas is critical, there is nothing else that can dramatically impact a successful Christmas as much as Christmas displays and promotions.Would you like the secrets of "the best"? Would you like ideas for inspiration? Would you like insights into the concepts and creativity of stores and shopping mall throughout the U.S. and around the world?Look no further. Here, in the 240 pages of this spectacular reference volume, you will find over 500 striking full-color photographs depicting everything from in-store promotions to inside-mall promotions. You will find imaginative interior and exterior displays. You'll get a close look at some wondrous, theatrical Christmas lighting. You'll have a chance to review shopping bag designs and point-of-purchase displays.This is the first opportunity for you to catch the magic of Christmas displays and promotions at stores and shopping centers - near and far. Christmas Displays & Promotions is the closest thing to an in-person tour of the places you'd want to observe. At last, in one splendid book, here is a Christmas compendium of visual information that no one in retail can afford to be without.Remember, "Christmas comes but once a year."