Car Emblems: The Ultimate Guide to Automotive Logos Worldwide

With over 1,000 illustrations, this indispensable and entertaining book reveals the fascinating secrets behind the genesis and evolution of 125 car emblems from around the world, including every significant one currently in use and dozens more classic examples.Why is the logo for the Ferrari a galloping horse? What year did Jaguar begin displaying their namesake wild cat as the hood ornament? Inside Car Emblems, you will find the secrets to the origin of the emblems: where the emblem came from as well as its evolution through the years. Learn the development and meaning of every car logo worldwide with over 1,000 illustrations of classic as well as contemporary designs.Car Emblems is the reference book for every car lover, who can name all the emblems as they see them. From the blue and white checkered BMW pattern to the Ram head on the front of every Dodge RAM truck, care emblems give each make and model its identity and also tells us something of its history.The detailed illustrations give readers an inside look into the history of vehicles as well as the history of the manufacturers who create them. Car Emblems is an essential reference source for every car aficionado.