Branding & Identity Presentation Kit

So, you've used one of our logo presentations to nail down a direction with your clients. What's next? Branding upsells baby! Don't just explain to your clients that branding is more than a logo, show them! Most clients don't even know what they need when it comes to branding. This handy Branding & Identity Presentation Kit is the perfect deliverable to sell more brand graphic assets to your clients. It's a great interstitial step into a full design kit as it leaves room for changes but still gives a great scope of application. The Branding & Identity Presentation Kit is designed to upsell. These layouts empower you with the same tools the big agencies use to turn a $2,000 logo project into a $200k brand initiative! Check out a live demo: --- The Brand & Identity Presentation Kit Includes the following asset page templates in Sketch, Photoshop CC, and Illustrator CC: Concepts, which frames what the brand is and it's aspirations. - Table of contents - Brand Introduction - An intro to the brand direction. - Mission Statement - The core of what ties the brand to its goals. - Brand Anthem - A concise battle cry for the brand. - Brand VIsion - Aspirational goals and attitude of the brand mission. - Motto/Tagline - Phrasing that is brand associated. - Brand Personality - Who your brand would be as a person. - Brand Equities - Adjectives that dive deeper into the brand's personality. - Brand Perceptual Map - Voice & Tone - How the brand should sound and the tone of the copywriting. Elements, which house the applications of graphics, imagery, typography, etc. - Logomark - A sample of the Logo and b/w states. - Logo Variations - Samples of other logo instances for the brand. - Color Palette - Colors used within the brand. - Graphics/Patterns - Graphic styling for branded texture and backgrounds. - Photography - Samples of the brand's photographic tone and style. - Fonts - The font families used for the brand. - Typography - General usage for branded headlines, subs, and body copy. - Seals - Official graphic versions/variations of the logo and branding. - Monograms - Simplified branded logo variations. - Icons - The glyphs used within the brand experience. - Illustrations - Samples of the brand's illustrative tone and style. - Wordmarks - Branded typographic logo or brand variations sub-brands . Assets, which use the elements in the wild on real-world sample mockups. - Stationary - Basic branded business system sample mocks. - Screens - Mocks of devices with branded screens. - Presentations - Samples of light and dark branded presentations. - Office - Mocks of a branded office space. - Apparel - Samples of how the brand would be used on apparel. - Packaging - Mock of how the brand would be presented on packaging. - Downloads - A page to link the downloadable brand assets presented. Fonts Used: Quicksand font - Roboto font - Mockup/Image asset links: Images - Unsplash - Stationary - Graphic Burger - Apparel - Free MockUp - Devices - MockupWorld - --- 7 Bonus PSD Mockups - Branded Stationery Mockup - Branded Apparel Mockup - Digital Screens Branded Mockup - Dark & Light PPT Screen Mockup - Branded Coffee Cup Mockup - Office branding - Branded iPhone Case ---