Brand Chemistry: How to Attract the Right Clients and Keep Them

Think first. Design later. It takes way more than just being really good at what you do to start and run a successful business. To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what's in it for your customers, and why they should hire you over the other guy. In Brand Chemistry, Laura Beauparlant shares her proven Brand Camp formula for achieving clarity and focus. No matter where you're at now, you can build a brand that allows you to become a happier, more fulfilled and prosperous business owner. "In this insightful yet highly practical guidebook, Laura Beauparlant reveals the secrets to creating a powerful, memorable, and ultimately successful brand. Channelling her own experience as an entrepreneur and her creative instincts as a designer, she leads readers through the steps of self-discovery about their own companies' ambitions, motivations, and attributes to help them shape their own unique branding visions. This is a must-read for all entrepreneurs or small business owners hoping to take their businesses to the next level." -- COURTNEY FINGAR, EDITOR-IN-CHIEF, FDI MAGAZINE, FINANCIAL TIMES GROUP Laura Beauparlant is an entrepreneur, an award-winning speaker, a design and branding expert, and the founder of Lab Creative. In her more than two decades as a designer and fifteen as an entrepreneur, Laura has learned that it takes more than just being really good at what you do to start and run a successful business. Her mission is to help ambitious entrepreneurs create strong, memorable brands that attract the right clients. She prides herself on finding creative solutions to help aspiring and established entrepreneurs become happy, confident, prosperous business owners. Laura and her team have helped countless small business owners and entrepreneurs grow their businesses through unforgettable branding.