Bigger Balls: The Cfl and Overcoming the Canadian Inferiority Complex

More than just a chronicle of Jeff Giles' tenure as the President and COO of the Canadian football League, Bigger Balls is a metaphor for the state of Canadian Business. Using the issues and challenges that affect the CFL, Giles analyses how and why we need to re-evaluate our approach to competition and the entrepreneurial spirit in Canada today. Referring to an aggressive marketing campaign undertaken by Giles during the 1996 CFL season, Bigger Balls leads us through a maze of complex problems, ego clashes, and backroom politics. Through it all, Giles reflects on some of the more difficult decisions that had to be made in order to ensure survival, not just of the league, but of the game that has been played continuously in Canada for more than a century. This is a fascinating behind-the scenes look at the CFL as both a Canadian institution and as a viable business. It is a wake-up call for all Canadians to become more aggressive, to take more risks, and never to take a backseat to anyone. BACKCOVER: Jeff Giles, one of the most instrumental in the rebuilding of the CFL, chronicles the ups and downs, the trials and tribulations that saw the CFL go from death's door back to respectability during the late 1990's. But Bigger Balls is about much more than that. It is also a thoughtful examination of the Canadian sense of modesty, of inferiority. And it's a wake-up call.