Учетно-аналитическое обеспечение разработки и реализации рекламных проектов
Description
В монографии изложены теоретические основы и практические аспекты формирования и реализации рекламных проектов в различных экономических системах. Особое внимание уделено учетно-аналитическим методам, способам и приемам сбора, обработки и передачи информации заинтересованным пользователям в области рекламного дела. Монография будет полезна для студентов, преподавателей, научных работников, а также для профессиональных бухгалтеров, аналитиков, аудиторов и менеджеров, специализирующихся в области рекламного бизнеса.
Technical Details
| age: | 0 |
| author: | Чинара Вагифовна Керимова |
| genres_list: | 5318,5356,25245,61725,91275 |
| ISBN: | 978-5-394-02322-4 |
| lang: | ru |
| litres_isbn: | 978-5-04-000361-7 |
| publisher: | Дашков и К |
| Type: | book |
| year: | 2013 |
| Форматы: |
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