Реклама и опросы общественного мнения в США в 2 ч. Часть 1. Научная реклама 2-е изд., пер. и доп. Монография
Description
Центральными темами данной книги являются история опросов общественного мнения и возникновение рекламы в США. Большое внимание автором уделяется изучению жизни и творчества выдающихся аналитиков общественного мнения XX века. В первой части освещается становление американской научной рекламы, основное внимание уделяется изучению творчества копирайтеров и ученых, которые первыми задались вопросом о природе рекламы.
Technical Details
| age: | 0 |
| author: | Борис Зусманович Докторов |
| genres_list: | 5312,5354,5687 |
| ISBN: | 9785534062663 |
| lang: | ru |
| litres_isbn: | 978-5-04-117956-4 |
| publisher: | ЮРАЙТ |
| series: | Открытая наука |
| Type: | book |
| year: | 2018 |
| Форматы: |
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