Sony 55 Inch 4K Smart UHD TV | Bravia XR Google TV | 2022 Model | XR-55X90K

Sony 4K Smart UHD TV | Bravia XR Google TV | 2022 Model Enjoy your entertainment like never before on this ultra bright 4K HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR. Next generation picture and sound with Cognitive IntelligenceTake vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Full Array contrast with lifelike depthOur Full Array LED, powered by Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth. Sound from the screen, pictures and sound in harmonyEnjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience. Hands-free help from GoogleWith hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?”. Even get answers on screen, control smart home devices, and more. Renew, recycle and reduce, designed for the environmentOur BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in large parts of our TVs and packaging. The A80K uses recycled plastics in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption. A wide color spectrum for real-world shades and huesPowered by Cognitive Processor XR, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds. Enjoy more depth with deep blacks and extra brightnessOur Cognitive Processor XR enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail. Recreating lost texture, all your content upscaled to 4KWith XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. Intelligent motion processing for smooth, fast-moving actionWatching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright and clear. Powerful sound from the screen, matches pictures preciselyOur Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. With X-Balanced speakers, you’ll hear clear, high quality sound. All your entertainment upscaled to 3D surround soundWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos. Voice Zoom 2 enhances voices for clearer dialogueHear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity. Perfect with Sony audioPaired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality. Acoustic Center SyncWhen you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience. Ready for 360 Spatial Sound PersonalizerTailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Trans...