The Attention Merchants

The Attention Merchants
Atlantic Books
sku: 1197780
710.00 грн.+16%
825.00 грн.
Shipping from: Ukraine
   Description
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of ou
   Technical Details
author: Тім Ву
pages: 432
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