Predatory Thinking

Predatory Thinking
Pan Books
sku: 903180
1,965.00 руб.
Shipping from: Russia
   Description
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
   Technical Details
author: Trott Dave
ISBN: 9781447285342
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