Art of Client Service

Solomon, president and CEO of the New York office of a marketing firm, recounts both successes and failures from his 20 years of ad agency experience and uses them to formulate 54 tips on getting assignments, creating advertising, making presentations, running meetings, communication, dealing with trouble, business socializing, and personal style. The book is 5.25x7.75. Annotation (c) Book News, Inc., Portland, OR (booknews.com)