Организация работы отделов рекламы и PR на предприятии. Учебное пособие
Description
Книга знакомит с теорией деятельности отделов рекламы и PR разного уровня, поможет с практическими навыками работы в структурах данного типа на основе схем взаимодействия с внешней средой предприятия, освещает систему взаимоотношений с различными целевыми аудиториями, описывает стратегическое и тактическое развитие профессиональной деятельности отделов в зависимости от целей и задач предприятия. Деятельность отделов представлена как технология для всего спектра бизнес-предприятий.
Technical Details
| age: | 12 |
| author: | Елена Николаевна Якутина |
| genres_list: | 6351,6466 |
| ISBN: | 9785005945327 |
| lang: | ru |
| litres_isbn: | 978-5-04-522128-3 |
| publisher: | Издательские решения |
| Type: | book |
| Форматы: | FB2.ZIP,FB3,EPUB,IOS.EPUB,TXT.ZIP,RTF.ZIP,A4.PDF,A6.PDF,MOBI.PRC,TXT |
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